Real Talk.
The thing I love doing.
Ever since I was a young child, growing up in the theatre, I loved watching rehearsals. They were much more exciting to me than the actual performance. They were a work-in-progress. Things were changing all the time, and problems of all kinds were constantly getting solved in creative ways. I would be watching a scene, and all of a sudden, everything would stop, the director or my mom would walk on stage, make a change, and the entire thing would start from the top. It was a cyclical process. I would sit in the audience full of anticipation watching for every detail, trying to spot problems and figuring out how they would solve them.
The lunch break was my play-time. I was allowed to be loud again and ask my mom all the questions I wasn’t able to during rehearsal when she had to focus. We’d eat lunch in the canteen and chat with the dancers and singers. With the help of chairs and tables, I’d build a makeshift stage, pretend I was the director and get the dancers to reenact a scene of my imagination. This was my happy place.
In many ways, it’s still what I love doing today, collaborating with a collective group of talented people that are engaged and excited to be a part of something larger than themselves. I get to help them bring something to life that was just an idea before.
It’s the work-in-progress with talented individuals that excites me. Working through challenges as a collective to find creative solutions and, above all, empower others to be the best version of themselves.
My joy is bringing enthusiasm and excitement to an idea and then seeing it set into motion with others. That’s my thing.
First time on stage: 'La Gioconda' Bremen, Germany (1993)
BA Theses - Berlin, German (2013)
Ballet class with Mum - Bremen, Germany (1997)
MA Theses - London, UK (2014)
Fancy Dress - Rocky Horror Show Vancouver (2016)
TEDxVancouver Live Stream Lead (2015)
Lover of Dogs
The book that influenced my collaboration approach
TEDxToronto Live Stream Lead - My Dream Team (2018)
Women's March - Vancouver (2016)
The philosophy I live and lead by
TEDxToronto: Broadcast Director (2019)
NEXUS Campaign Shoot (2018)
Jay-Jay Le May-May
Mr. & Mrs. Marsh
Word on the street
“Lucia has impeccable client management skills.
Clients trust & love her work.”
— Senior Partner, Art & Science
“She's intelligent, great under pressure, creative in her solutions, engaging with people, achieves wins, and inspires to execute at the highest level.”
— Peter Helm, Broadcast Director at TEDxVancouver
“Your personality shone through your work. Very strong thinker. Your work is thoughtful and crisp. People said GLOWING things as you’d expect.”
— Instructor at Miami Ad School
“Her emotional intelligence is some of the highest in the agency.”
— Kirk Clyne, Creative Director at Art & Science
“Her creativity and clinical eye instantly boost any project she comes across.”
— Vincent Van Cooten, Owner at LiVECAST
“You are such a joy to be around. Your dedication to self-growth is astounding and inspiring. You are magic. XO .”
— Instructor at Miami Ad School
”You were a really, really great manager, always so open (in your communication and way of thinking), and I really appreciate how you always pushed me to grow and think more strategically. Especially thankful for having the time to actually meet in person in Fort Collins.”
— Sr. Account Manager at Media.Monks