I’m a Brand Strategist & Client Spirit-Guide with a collaborative approach to bringing ideas to life.
Guten
Tag!
Welcome to my digital place! I’m thrilled you found me. You’re probably here to learn more about me, let me show you around.
If you wanna dive right into my work, click the button below. Otherwise, keep scrolling for more about me.
My Tool-Kit
In this section, you’ll learn about my areas of expertise and the approach I take.
Strategy.
The foundation of any great brand. My strategic approach is to find the intersection between brand belief, consumer problem and human truth. My accounts background helps me dive into client problems and understand what success looks like.
Research. Insight. Creative. Tacticals. Measure.
Accounts.
The client spirit guide. With in-house and agency experience I’ve worked with several brands over the years to help them grow. My biggest achievement is when my client receives a promotion because of the work we did together. As partners, I listen and use my strategic approach to co-create creative solutions.
Production.
It’s in my blood. Started as a theatre-child production followed me all the way to my Master's theses on “Live-Streaming Live Events”. I produced content for TEDx Vancouver and later became the Broadcast Director at TEDxToronto. In a world of short attention spans, bit-size video content has become a fundamental way to convey information genuinely and engage with the audience.
New perspective is part of my story.
Me in a nutshell.
Born & bred in Bremen, a Nordic German town, I’m the daughter of a dancer/choreographer/ ballet school founder and psychologist/Buddhist Monk. Finding your personal legend was kind of our family motto. I had the privilege of studying at Humboldt University of Berlin (German), Middlesex University, and Goldsmiths University in London (UK).
After university, I spent three years living in Vancouver (Canada), where I worked as a Team Lead for an international marketing department and joined TEDxVancouver as a Live-Stream Lead. This led to me sitting on the Board of TEDx as the youngest and only female member.
I was later offered a position in a national law firm’s marketing division and eventually was transferred to Toronto. Since moving to The 416 in 2017, I’ve implemented a national live-stream process, been poached as Marketing Manager for a sports-apparel startup and joined TEDxToronto as their first Broadcast Director.
In 2019, I became Art & Science’s first Account Manager and soon after enrolled in the Miami Ad School Strategy Bootcamp. I spent twelve weeks learning the ins and outs of strategy like building a persona, finding insights, building out tactics, and measuring an ad or campaign’s success. By the end of the program, I had learned so much more than I ever expected and now proudly call myself a Strategist.