I’m a Brand Strategist & Client Spirit-Guide with a collaborative approach to bringing ideas to life.
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Welcome to my digital place! I’m thrilled you found me. You’re probably here to learn more about me, let me show you around.
If you wanna dive right into my work, click the button below. Otherwise, keep scrolling for more about me.
My Tool-Kit
In this section, you’ll learn about my areas of expertise and the approach I take.
Strategy.
The foundation of any great brand is strategy. My approach is to find the intersection of brand belief, consumer problem, and human truth. With a background in account management, I’m able to dive deep into client challenges and define what success truly looks like.
A strong insight, grounded in the audience’s psychographics, is essential to a great creative brief. To me, strategy isn’t about prescribing solutions, it’s about defining the sandbox. The right constraints give the creative team the space to play, explore, and push boundaries without losing sight of the larger business problem we’re solving. Strategy sets the stage for creative excellence.
Research. Insight. Creative framing. Tactical clarity. Measurable impact.
Accounts.
With experience on both the agency and in-house side, I’ve partnered with a range of brands to help them grow—and grow with them. As an account lead, I see my role as guiding both client and team, ideally evolving together. It’s about knowing when to push and when to protect, when to stretch the team toward growth and when to give them space to breathe.
My proudest moments? When a client gets promoted because of the work we’ve built together. That’s when I know the partnership is real.
True collaboration means active listening, not assumptions. It’s about identifying what clients actually need, not just what we think they do. It’s about tough conversations, wholehearted transparency, and finding glimmers of clarity through the dust. It’s about building a bank of goodwill, day by day. And above all, it’s about treating their business as if it were my own.
My values? Integrity. Healthy teams that create healthy work. Meaningful communication. And creative excellence that matters, internationally and intentionally.
Production.
It’s in my blood. I grew up in theatre and followed the thread of live storytelling all the way to my Master’s thesis on “Live-Streaming Live Events.” Since then, I’ve directed broadcast content for TEDxVancouver and TEDxToronto, and produced brand campaigns across TVC, OOH, social, and digital platforms.
In a world where everyone is fighting for people’s attention, breaking through means doing more than just repeating what worked before. Staying innovative and experimental isn’t a nice-to-have; it’s essential. It’s how we communicate with authenticity, stay relevant, and truly connect with audiences in a constantly shifting landscape.
New perspective is part of my story.
Me in a nutshell.
Born & bred in Bremen, a Nordic German town, I’m the daughter of a dancer/choreographer/ ballet school founder and psychologist/Buddhist Monk. Finding your personal legend was kind of our family motto. I had the privilege of studying at Humboldt University of Berlin (German), Middlesex University, and Goldsmiths University in London (UK).
After university, I spent three years living in Vancouver (Canada), where I worked as a Team Lead for an international marketing department and joined TEDxVancouver as a Live-Stream Lead. This led to me sitting on the Board of TEDx as the youngest and only female member.
I was later offered a position in a national law firm’s marketing division and eventually was transferred to Toronto. Since moving to The 416 in 2017, I’ve implemented a national live-stream process, been poached as Marketing Manager for a sports-apparel startup and joined TEDxToronto as their first Broadcast Director.
In 2019, I became Art & Science’s first Account Manager and soon after enrolled in the Miami Ad School Strategy Bootcamp. I spent twelve weeks learning the ins and outs of strategy like building a persona, finding insights, building out tactics, and measuring an ad or campaign’s success. By the end of the program, I had learned so much more than I ever expected and now proudly call myself a Strategist.